Sobriety Is My Jam – Loud, Proud, and Sober

Turn it up—this is what recovery looks like.

The Sobriety Is My Jam Collection brings bold colors, playful graphics, and confident messaging to your everyday recovery gear. From best-selling tees to tumblers, bags, and beyond, this collection is for anyone living loud and sober.

Inspired by retro music vibes and the joy of choosing a better path, every piece in this lineup is designed to help you celebrate the wins, dance through the tough stuff, and wear your truth with pride.

Because sobriety isn’t a secret—it’s your jam.

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Behind the design

Sobriety Is My Jam – Joy on Repeat

The Sobriety Is My Jam design started with something simple: a jar of jam and the realization that sobriety doesn’t have to be serious all the time. It can be fun. Bright. Even a little weird—in the best way.

This design is about celebrating the lighter side of recovery. With its retro colors, playful character, and bold lettering, it reminds us that choosing a sober life is worth dancing about, singing about... and yes, even spreading on toast.

It’s cheeky. It’s proud. It’s your jam—on repeat.

🎤 Find Your Voice in Recovery – Shop Featured Collections

Sobriety isn’t one-size-fits-all, and neither is your style.

Each of these featured collections brings a different energy to the recovery journey—from the daily motivation of Every Day Is a Good Day, to the bold, minimalist edge of Sober BLACK Label, to the grounded strength of the Recovery Turtle. Whether you're loud and proud, quiet and strong, or somewhere in between, there's a collection here that speaks your language.

Recovery is personal. Let your gear reflect it.