Unapologetically Sober, Unapologetically You
Celebrate your journey of sobriety and embrace your true self with our "Unapologetically Sober, Unapologetically You" collection. Designed for those who are proud to live alcohol-free, this collection features inspiring and empowering designs that reflect strength, resilience, and authenticity. Whether you're looking for a statement tee, a cozy hoodie, or a motivational mug, our collection has something for everyone. Stand tall, be unapologetic, and wear your sobriety with pride.
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Quick view Unapologetically Sober Classic Men's Tank Top From $30.00 /NavyCharcoal-Black TriblendAthletic HeatherWhiteAvailable in 4 colors
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Quick view Unapologetically Sober Rainbow Pride Unisex Sweatshirt $40.00 /NavyDark HeatherSport GreyWhiteAvailable in 4 colors
Quick view Unapologetically Sober Embroidered Sweatpants – Pride in Every Step $55.00 /Carbon GreyBlackNavy BlazerWhiteAvailable in 4 colors
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Behind the design
Unapologetically Sober, Unapologetically You
This one started during Pride 2024—our first as a brand. It was clear right away: there’s power in showing up fully, without apology. Sobriety is part of who you are, not something to hide or water down. This design was built to reflect that energy—loud, clear, and unshakably proud.
It’s for anyone who’s done dimming their light to make others comfortable. Whether you're repping recovery, queerness, or both, this design is a stand-in for your voice, your power, and your right to be fully you.
What started as a moment between a father and daughter is now a bold recovery reminder — one that says trying is brave, and showing up is everything.
🌈 Loud, Proud, and Sober – Always
The Unapologetically Sober Rainbow Tee is your declaration in full color. With bold Red lettering and clean streetwear energy, this tee isn’t just for Pride—it’s for every damn day you stand in your truth. Soft, unisex fit. Built to move with you. Wear it when you’re done shrinking and ready to show up, loud and proud.
🖤 Zip Up. Speak Out. Stay Unapologetic.
The Unapologetically Sober Rainbow Zip Hoodie is built for comfort and meant to be seen. With bold red type on the back and a clean look up front, this piece layers your pride with purpose. Whether you're out at an event or just owning your space on a quiet day, this hoodie reminds the world—and yourself—that you don’t have to explain your recovery. You just have to live it.
🧢 Loud Message. Chill Fit. Unapologetically You.
The Unapologetically Sober Trucker Cap keeps it casual but makes it clear: you're not here to explain yourself. With bold embroidery front and center, this breathable mesh-back hat pairs perfectly with pride parades, recovery meetings, or just living your truth out loud. Recovery looks good on you—and this cap makes sure everyone knows it.
🧠 Keep Going, Keep Growing: Explore More Recovery Collections
Your recovery is layered—and so is your style. These collections speak to different parts of your journey: the raw honesty of the Graffiti Sobriety Symbol / NOPE drop, the loud resilience of the Just for Today Graffiti pieces, and the street-savvy expression of Stay Sober Graffiti. Each one brings its own attitude, but they all keep your commitment front and center.
Different designs. Same purpose. Choose what resonates.
