As Seen On Life After Last Call

Wear what Eric wears. This is the actual gear featured in episodes of Life After Last Call, the Sobervation podcast exploring recovery, resilience, and life beyond the last drink.

Every piece in this collection has been hand-selected and worn by Eric Kramer, Sobervation's founder, in real podcast episodes. From embroidered tees and premium hoodies to hats and accessories, these are the recovery-themed essentials that tell our story—on camera and off.

What you'll find:

  • Premium embroidered apparel featured in podcast episodes
  • Signature Sobervation designs worn by the brand creator
  • Recovery-focused lifestyle accessories
  • Made-to-order quality with storytelling at the core

Shop the looks from the show and join the conversation. Because recovery isn't just a journey—it's a lifestyle.
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Listen to the podcast

Tune into our podcast, Life After Last Call hosted by Eric, for inspiring stories of resilience, growth, and personal development.

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I Tested My Sobriety and Got Terrified: Life After Last Call S2E8 - Sobervation
I Tested My Sobriety and Got Terrified: Life After Last Call S2E8

A personal story about the dangerous temptation to test sobriety after one year alcohol-free. Discover why even small amounts of...

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The Sober A**hole: Life After Last Call S2E7 - Sobervation
The Sober A**hole: Life After Last Call S2E7

A firsthand account of catching a scammer in the recovery community and the hard truth that sobriety doesn't automatically make...

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This Business Is How I Stay Sober: Life After Last Call S2E6 - Sobervation
This Business Is How I Stay Sober: Life After Last Call S2E6

Sobervation founder Eric Kramer on building a recovery-focused brand while working full-time as a General Manager. A practical look at...

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Why Choose Sobervation?

More Than Just Merch — It’s a Movement

At Sobervation, we design for the sober, the recovering, and the reawakening. Every piece we create honors your journey—bold, proud, and stigma-free. Whether you're repping recovery on your chest, your head, or your walls, our products are made to empower, uplift, and celebrate where you are today.

Join a community that wears its truth loud and clear. This is sober living—expressed your way.