This Isn't Just A Hoodie, It's A Statement!
Sobriety today looks different. It’s no longer tucked away in anonymity — it’s front and center, proudly worn and boldly lived. That’s what the Sober BLACK Label is all about: a streetwear-inspired line for people in recovery who walk their own path, without shame, without judgment, and without apology.
A New Symbol for Sobriety
The melting sobriety triangle draped over a wireframe globe is more than just design — it’s a visual remix of recovery. Yes, it nods to the foundation of AA and traditional step work, but it also challenges the stigma and rigidity that some feel boxed into.
The drip effect? It’s a liquid shift in perspective — a symbol of growth, transformation, and clarity that doesn’t look like anyone else’s. This is for those who see recovery as a journey of evolution, not perfection.
