Sober + Motivation = Sobervation
Fuel your courage and perseverance on your sobriety journey with our empowering apparel and accessories!
Check Out Our Best Selling Essential Tees
Unleash your inner fashionista with our top-notch unisex tees. Style and comfort in one trendy package.
Sober Translations: Truth That Hits Home (and Makes You Laugh)
Recovery has a language of its own — so we translated it. The Sober Translations Collection takes the most familiar words from sobriety and gives them the brutally honest (and hilarious) definitions we all recognize. From tees and hoodies to bold wall art, these pieces let you wear — and share — the inside jokes only the recovery crowd will get.
Sterling Silver Recovery Jewelry
Celebrate your journey with beautifully crafted sterling silver jewelry inspired by strength, resilience, and recovery. These timeless designs are perfect symbols of courage, unity, and the commitment to living an empowered, sober life.
🏳️🌈 Rainbow Resilience: Wear Your Pride. Honor Your Power.
Celebrate who you are — sober, strong, and unapologetically you.
The Rainbow Resilience Collection is a bold tribute to the LGBTQ+ recovery community and allies walking the path of sobriety with courage and color. Every piece honors your story of healing, hope, and pride. From powerful symbols like the rainbow triangle to affirmations like “Just for Today,” wear your truth with pride — in every sense of the word.
Embroidered Designs
Discover a range of stylish embroidered apparel including hats, jackets, tees, and hoodies. Add sophistication to your wardrobe today.
Stickers
Stick it to the ordinary with our vinyl stickers. Add a touch of personality to your life!
Coffee Mugs
Sip on inspiration with our range of sober-themed coffee mugs. Morning coffee has never looked this positive and encouraging!
Empowering Sobriety with Style and Purpose
Celebrate Your Journey with Sobervation
At Sobervation, we’re all about embracing the sober lifestyle with confidence, creativity, and connection. Our apparel and accessories are designed to inspire and empower, offering bold designs and motivational messages that resonate with your recovery journey.
Whether you’re taking your first steps in sobriety or celebrating years of success, our collection helps you wear your pride and share your story. From eye-catching graphic tees to meaningful jewelry, Sobervation is here to support and celebrate your path to a healthier, alcohol-free life.
Explore our unique designs, connect with our community, and showcase the strength and positivity that defines your journey. Sobriety is more than a choice—it's a lifestyle worth celebrating.
Embroidered Hats
Top off your style game with our trendy embroidered hats. Make a statement wherever you go!
Visual Affirmations for a Sober Life
From bold posters to empowering flags and canvas prints, our wall art speaks the language of recovery. Whether it’s a daily reminder, a declaration of strength, or a touch of sober humor, each piece is designed to inspire — and belong on walls that mean something.
The Gratitude Collection
Elevate your daily routine with our exclusive selection; each product is a celebration and homage to the spirit of gratitude.
Our Customers Love Us
Andrew L
“This shirt is amazing! The superhero design is so bold and empowering—I love the vibrant colors and how the character represents strength in sobriety. It makes me feel proud to wear my recovery right on my chest. Absolutely nailed the message!”
Kevin Brigman
I received my ring today .I love it
Renee Washington
more than i imagined it to be simply beautiful
Kristine H.
I just received my Celtic Aa symbol ring. I just love it and will wear it proudly!!
Joshua V.
It's a lot better quality than I expected. I run my car through the automatic wash a lot and it still looks brand new!
James T.
Excellent merchandise
Dorothy U.
I would highly recommend this medallion. Nicely made detailed and good quality. Gave this to my husband for making his first 1 year of sobriety. I would like to send a nice shout out to Eric. My order was in limbo for sometime and I don’t know what he did but I finally received it. Made my husband’s day. I appreciate Eric for responding to my emails and keeping me in the loop on my order. Your customer service was awesome !!! Thanks again Eric.
Gayle Calabretta
LOVE LOVE LOVE this jacket!! It fits great & the colors and design are really nice. I will wear this jacket with pride.
Danny A.
Very good shirt
Jason Carver
Just received my necklace and it was not nearly as polished and shiny as the one in the picture on the website. The picture online shows the writing in black but mine was not.
Judy Colee
Love this ring! It is perfec
Kenneth Davidson
I thought the ring was a little small overall in size. It doesn't look very manly. It's a dainty ring. I would not recommend to anyone
Jodi Bagwell
I absolutely love this ring! Thinking about getting my sober date engraved on the underneath side of it just to make it a little more personable to me.
C Wallace
LOVE IT!!! It's warm and heavy, unlike all my other hoodies. Love the embroidering!
Denise Cardino
I was disappointed the braclelet is short of being 7" like advertised.
Hi, I'm Eric
I'm the founder of Sobervation. I'm a 40-something man who found sobriety on July 11th, 2021.
I always thought I managed my drinking well
but my life was starting to get out of control. I was almost 270 lbs., and I was starting to lose the things that were most important to me: my relationships, my health, and my happiness.
I knew that I needed to make a change
I quit drinking and started journaling and working out every day.
I've lost nearly 100 pounds and I'm in the best shape of my life.
But more importantly, I've finally found peace. I'm no longer controlled by my addiction, and I'm able to live my life to the fullest.
I started Sobervation as a creative outlet.
But the clothes are too cute not to share. And for me, wearing clothing that reminds me of my sobriety is like a badge of honor.
Sobriety has completely changed my life and I hope to inspire others to give it a try.
Life After Last Call: The Podcast with Eric Kramer
Join me as I recover out loud. Interviews with friends and family where I have honest conversations about sobriety and how life has changed since putting down the bottle.
Life After Last Call Ep 12: The Journey of Self-Discovery in Sobriety: More Than Just Not Drinking
Sobriety is about so much more than not drinking — it's a powerful journey of self-discovery, ownership, and transformation. In...
Episode 11: What We Wish We Knew: Early Sobriety Truths
In Episode 11 of Life After Last Call, Eric and Rich return with heartfelt reflections on the early days of...
Episode 10: That Cringeworthy Night We Almost Got Arrested (And Why We Don't Miss It)
From a near-arrest to building a brand rooted in sobriety, Eric and Rich reflect on one wild night that changed...
