Serenity Cub Collection – Gentle Strength, Bold Sobriety
Wrap yourself in the softer side of sober strength with the Serenity Cub Collection. Featuring our beloved pink recovery bear, each piece is designed to remind you that healing can be powerful and tender at the same time. From hoodies and heavyweight sweatshirts to t-shirts and windbreakers, every item is made to carry your message through every season—soft, symbolic, and unapologetically sober.
Whether you're new to recovery or years into your journey, Serenity Cub is here to keep you warm, seen, and grounded in what matters most.
Wear your truth. Share your progress. Stay soft, stay strong.
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Quick view Serenity Cub Cuffed Beanie – Playful Sobriety Empowerment $28.00 /BlackNavyDark GreyHeather GreyWhiteAvailable in 5 colors
Quick view Serenity Cub Champion Windbreaker – Light Protection, Deep Meaning $75.00 /Pink CandyGraphiteLight BlueAvailable in 3 colors
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Behind the design
Softness Meets Strength
The Serenity Cub design was born from childhood comfort and adult transformation. As a kid, I loved the Care Bears—bright colors, gentle faces, and their unshakable belief in love, healing, and community. This collection is my grown-up version of that love—softer in appearance, stronger in message.
Serenity Cub is more than a cute face. It carries the sobriety symbol on its belly, like a badge of hard-earned peace. It’s playful, nostalgic, and a little defiant—because embracing recovery doesn’t mean losing joy. It means reclaiming it.
This collection is for the inner child, the healing heart, and anyone who knows that softness is strength. Whether you’re rocking a hoodie, tee, or sherpa-lined jacket, Serenity Cub reminds you to lead with love—and never apologize for being proud of your journey.
Gentle. Bold. Sober. That’s the energy of the Serenity Cub Collection.
🧸 Eric’s Pick: Soft Strength, Loud Message
This one’s an instant favorite. There’s something about the oversized fit and the bold graphic that just lands. The Serenity Cub design is playful, nostalgic, and weirdly powerful—like it taps into something innocent but anchors it in recovery. I love how this piece makes a statement without trying too hard. It's perfect for when you want to feel grounded but still express where you're at. Heavyweight fabric, relaxed fit, and a design that speaks volumes—this sweatshirt is comfort with meaning.
Serenity Cub Oversized Sweatshirt – Heavyweight Comfort, Sober Strength
🧸 Eric’s Pick: Everyday Recovery, Every Time You Wear It
This tee is the kind of piece you reach for without thinking—soft, solid, and grounded in purpose. The Serenity Cub graphic lands with just the right mix of warmth and message. It’s approachable, but still says something bold about recovery. I love how wearable it is—whether you’re out at a meeting, layering up, or just living your life. It’s recovery, casual and clear.
Serenity Cub Unisex Essential Tee – Soft Strength for Sober Living
🧸 Eric’s Pick: Recovery You Can Wear Anywhere
There’s something about this hoodie that just feels right. The Serenity Cub graphic is big and bold, but still soft in its vibe—like a visual reminder that recovery doesn’t have to be heavy all the time. It’s warm, relaxed, and easy to throw on, but it still carries real meaning. Whether you’re headed to a meeting or just hanging out, this one keeps your story close and your style honest.
🔁 Keep the Story Going: More Collections to Explore
Your recovery has layers—so should your style. Tap into the heartfelt honesty of Sober in a Heart, bring the heat with the glitchy, high-impact energy of Amends World Tour, or keep it grounded with the everyday affirmation of Every Day Is a Good Day for Recovery. Each collection brings a different rhythm to the journey, but they all speak the same truth: your progress is worth showing off.
