SOBER Black Label Large Tote – Melting Symbol Streetwear

SOBER: Black Label Edition

The SOBER Black Label Large Tote brings bold recovery messaging to your everyday carry. Featuring "SOBER" in the same bold typography from the Black Label collection with the "O" replaced by the melting, dripping sobriety symbol, plus the iconic parental advisory sticker on one side, the melting sobriety symbol on the other, and "Fueled by focus" printed inside the pocket—this large capacity tote combines streetwear edge with recovery pride and functional versatility.

The Message Behind the Design:

SOBER. The word itself becomes the design. The melting, dripping sobriety symbol replaces the "O"—representing the transformation of recovery, the old you melting away, the barriers dissolving, the foundation of sobriety flowing into every part of your life. The parental advisory sticker adds that music label aesthetic—bold, glossy, impossible to ignore—flipped for recovery. Turn the tote and the other side features just the melting sobriety symbol—a clean, powerful visual. Open the inside pocket and you'll find "Fueled by focus"—a private reminder of what drives you.

This complementary design takes the Black Label collection's visual language and distills it into a clean, wearable statement that works on a tote.

This isn't subtle recovery gear—it's a declaration that sobriety is your lifestyle, your identity, your rebellion against a culture that profits from addiction.

About This Tote

Built for capacity and durability, this large tote delivers everyday functionality with bold recovery messaging. Made from 100% polyester with vibrant all-over printing that won't fade. The generous size handles everything from groceries to gym gear to recovery meeting materials. Features a large inside pocket for organizing essentials—with "Fueled by focus" printed inside as a private reminder. Comfortable cotton webbing handles make carrying easy even when fully loaded. Maximum weight capacity of 44 lbs means it can handle your daily needs. The high-quality printing on both sides ensures the bold SOBER design and melting symbol stay sharp and vibrant through countless uses.

Why You'll Love It

• Dual-Sided Design – "SOBER" with melting symbol as "O" and parental advisory sticker on one side, melting sobriety symbol on the other
• Inside Pocket Message – "Fueled by focus" printed inside the large pocket for a private reminder
• Large Capacity – Perfect for groceries, gym gear, recovery meetings, or everyday carry
• 100% Polyester Construction – Durable fabric with vibrant all-over printing
• Large Inside Pocket – Organize essentials with easy access
• Cotton Webbing Handles – Comfortable carrying even when fully loaded
• 44 lb Weight Capacity – Strong enough to handle your daily needs
• Vibrant Colors Won't Fade – High-quality printing stays bold through repeated use
• Streetwear Edge – Premium label aesthetic meets recovery pride for bold, modern style
• Made-to-Order Quality – Thoughtfully crafted to reduce overproduction and support sustainability

The Everything Bag:

This is the tote that becomes your go-to for everything. You're at the farmers market on Saturday morning, the SOBER design visible to everyone as you fill it with fresh produce—the kind of healthy choices you make now that you're clear-headed. Someone at the vegetable stand notices the melting symbol where the "O" should be and asks about it. You explain what it means—transformation, choosing freedom. They nod, impressed. Later, you're using it as your gym bag, the parental advisory sticker catching eyes in the locker room. You reach into the inside pocket for your phone and see "Fueled by focus" printed inside—a private reminder that nobody else sees but you. It grounds you. During the week, you're carrying it to work filled with your laptop and lunch. A coworker asks about the design. You explain it's recovery merch that doesn't look like recovery merch—it looks like streetwear. On Thursday evening, you're heading to a recovery meeting with your journal and coffee inside. The tote sits on the floor next to you, and someone new to the group notices it after the meeting. They ask where you got it. You tell them. This tote isn't just functional. It's a mobile statement of your sobriety that handles everything your life throws at it, with a private reminder inside that keeps you focused.

Product Details:

• Large capacity tote bag
• Side 1: "SOBER" in Black Label typography with melting sobriety symbol replacing the "O" and parental advisory sticker
• Side 2: Melting sobriety symbol
• Inside pocket: "Fueled by focus" printed inside
• 100% polyester
• All-over vibrant printing
• Large inside pocket
• Comfortable cotton webbing handles
• Maximum weight limit: 44 lbs (20 kg)
• One size
• Made-to-order for sustainability

SOBER. Fueled by focus. Melting symbol. Parental advisory. Carry your recovery everywhere.